Just to take the blame off PWT - the Hobbit movie was
originally supposed to be released on the 13th, uptil about 2 or three weeks
ago, when the studio decided that NZ should get it one day earlier.
That means PWT had bought the tickets when it wasn’t open to the public (8 weeks ago), and it would indeed have been filled as a special private “preview” session. So that’s in all likelihood why they got permission to buy all the tickets to the midnight session, and most likely because they had to commit to actually giving the tickets away in competitions all over the world. For instance, the Fabric Softener competition (that was advertised on Wellington buses a few weeks ago) mentioned the date of the “preview” as the 12th, and not as the 13th.
So I don't think that PWT is to blame. They had a deal, and the deal was changed on them halfway through.
And as for PWT spending a meager $14000 on giveaway tickets to Hobbit fans all around the world? Come on, that's really not that much considering the usual council spending.
And there's a good payback for that. $14000 divided by 600 people coming into town, is less than $25 to get people to come into Wellington. Do you think they'll spend more than $25 each while in Wellington, on food, hotels, transport, other entertainment, etc? I'd consider that money incredibly well spent.
That means PWT had bought the tickets when it wasn’t open to the public (8 weeks ago), and it would indeed have been filled as a special private “preview” session. So that’s in all likelihood why they got permission to buy all the tickets to the midnight session, and most likely because they had to commit to actually giving the tickets away in competitions all over the world. For instance, the Fabric Softener competition (that was advertised on Wellington buses a few weeks ago) mentioned the date of the “preview” as the 12th, and not as the 13th.
So I don't think that PWT is to blame. They had a deal, and the deal was changed on them halfway through.
And as for PWT spending a meager $14000 on giveaway tickets to Hobbit fans all around the world? Come on, that's really not that much considering the usual council spending.
And there's a good payback for that. $14000 divided by 600 people coming into town, is less than $25 to get people to come into Wellington. Do you think they'll spend more than $25 each while in Wellington, on food, hotels, transport, other entertainment, etc? I'd consider that money incredibly well spent.
- Jack
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